Thank God Psych is coming back! Season 3 begins July 18. Yes, 3 seasons. Best show ever. Don't miss it.
Showing posts with label television. Show all posts
Showing posts with label television. Show all posts
6.22.2008
6.13.2008
Roving Eye Ad Fascinates
This spot from MasterCard, though not new, is so intriguing that I had to share. Not only is the production spot-on(the part where the waitress responds to his eye is such a perfect example of not over-acting), but the writing is especially thoughtful. I love the last line; "What would it find, this spirited orb of mine?" It's poetic!
Agency: Mccann Erickson, New York
Agency: Mccann Erickson, New York
Labels:
commercials,
fun stuff,
interesting,
television,
tv
5.15.2008
4.09.2008
New VW Ads Rock
Let me just say that if you put David Hasselhoff in an ad, I will thoroughly enjoy it. No questions asked.
http://video.mediapost.com/index.cfm?clientfile=InnerBeauty_30_large.mpg
http://video.mediapost.com/index.cfm?clientfile=bobknight.mov
http://video.mediapost.com/index.cfm?clientfile=fanning_WVBA81090000_NS.mov
http://video.mediapost.com/index.cfm?clientfile=hoff_WVBA81010000_NS.mov
Thanks CP + B and media post!
Labels:
advertising,
commercials,
CP+B,
David Hasselhoff,
television,
VW
4.07.2008
NBC, You Smart Network, You!
NBC announced about a week ago that they will be offering up new programming year-round as opposed to just during the fall. Cable networks currently do this (psych, come back to me!) and I think it's a good idea.
Why do networks only show new programming in the fall (and a few in Jan)? Well, one of my teachers mentioned the theory that people's television viewing vary by the weather. It's cold, therefore people stay inside and watch TV? Well, I live in Florida and stay inside quite a bit during the summer. Hello, 104 degrees!
Or is this a classic chicken before the egg? I don't watch TV during the summer because I'm not inside to watch it...or...I watch no TV during the summer because nothing is on?
Ok, someone find the answer! 'Cause I can't! I've been searching for about 30 min now and nothing. No support for this weather theory at all. Maybe my search terms are off. I'll keep looking, but I think NBC is on to something. If good shows are on during the summer, they will have an audience.

Oh James Roday, I miss you so.
Why do networks only show new programming in the fall (and a few in Jan)? Well, one of my teachers mentioned the theory that people's television viewing vary by the weather. It's cold, therefore people stay inside and watch TV? Well, I live in Florida and stay inside quite a bit during the summer. Hello, 104 degrees!
Or is this a classic chicken before the egg? I don't watch TV during the summer because I'm not inside to watch it...or...I watch no TV during the summer because nothing is on?
Ok, someone find the answer! 'Cause I can't! I've been searching for about 30 min now and nothing. No support for this weather theory at all. Maybe my search terms are off. I'll keep looking, but I think NBC is on to something. If good shows are on during the summer, they will have an audience.

Oh James Roday, I miss you so.
Labels:
advertising,
consumer behavior,
NBC,
networks,
psych,
television
3.31.2008
Pedigree Just Wants to Help Dogs
And sell dog food. But how can pet owners not feel the heart strings being tugged with these ads?
Spots come out of TBWA\Chiat\Day, Los Angeles. Absolutely perfect.
And here's a little video of my adoptive son, Tyler. The cutest dog ever.
Spots come out of TBWA\Chiat\Day, Los Angeles. Absolutely perfect.
And here's a little video of my adoptive son, Tyler. The cutest dog ever.
2.19.2008
Reunited and it Feels so Good
Had a visit with my co-author this weekend. We got to catch up, our matching cars met, we pretended to be tourists. H, it was a blast (notice the Gossip Girl-esque use of one letter to represent an entire person). And how cool is it that Florida is home to the Sponge Capitol of the World?

Other news:
1. AdAge has a good update on the status of our favorite prime shows. Go here to see when your favorites are coming back (no Prison Break until fall...single tear).
2. In February's issue of Media Magazine, Andrew Ettinger talks about how people have been conditionally trained, like Pavlov's dogs, to immediately change channels at a commercial break. This makes the first ad of the break the best. However, these sneaky networks are using that spot for their own programming and selling the second spot as the "first." Liars! That spot is worthless! Actually, it isn't worthless, but it's not ideal. And the networks aren't liars. But still.
Ettinger goes on to wonder if this will start to happen online. I think that's a terrible idea! Can you imagine sitting through multiple ads to watch a video? I don't see that one going over well with viewers. Yuck, blah. Don't do it. And buyers, don't let it happen!
3. Today was Oliver's birthday. He works at 3W Studios, Kidd Group's web division. He's older than I thought he was, which is a compliment because he looks way younger. I also learned that he was in a french hair band. Yes, its true.
4. Colleen found this site: Jesus of the Week. It posts pictures of Jesus, all in good fun of course. My favorite is Jesus in the rims.

Lastly, thanks to H for convincing me to pick up this lovely souvenir from Tarpon Springs. He's right at home in my guest bathroom.

Other news:
1. AdAge has a good update on the status of our favorite prime shows. Go here to see when your favorites are coming back (no Prison Break until fall...single tear).
2. In February's issue of Media Magazine, Andrew Ettinger talks about how people have been conditionally trained, like Pavlov's dogs, to immediately change channels at a commercial break. This makes the first ad of the break the best. However, these sneaky networks are using that spot for their own programming and selling the second spot as the "first." Liars! That spot is worthless! Actually, it isn't worthless, but it's not ideal. And the networks aren't liars. But still.
Ettinger goes on to wonder if this will start to happen online. I think that's a terrible idea! Can you imagine sitting through multiple ads to watch a video? I don't see that one going over well with viewers. Yuck, blah. Don't do it. And buyers, don't let it happen!
3. Today was Oliver's birthday. He works at 3W Studios, Kidd Group's web division. He's older than I thought he was, which is a compliment because he looks way younger. I also learned that he was in a french hair band. Yes, its true.
4. Colleen found this site: Jesus of the Week. It posts pictures of Jesus, all in good fun of course. My favorite is Jesus in the rims.

Lastly, thanks to H for convincing me to pick up this lovely souvenir from Tarpon Springs. He's right at home in my guest bathroom.
Labels:
3wstudios,
advertising,
media buying,
media post,
television,
travel,
writers strike
1.27.2008
America Runs on Dunkin'
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