Hey there everyone!
Just a tip for anyone living in Atlanta, Groupon has a sweet offer for our media team's fav after work wine spot, Cafe Di Sol. If you click through using my referral link (hint hint), I will make $$!
If you haven't tried Groupon yet, please go to the site. It's so cool. Such good deals. Ok that is the spiel. Enjoy!
Showing posts with label tips. Show all posts
Showing posts with label tips. Show all posts
10.16.2009
3.13.2008
Calling All Reps
I am going to go ahead and make a recommendation to all newbie media buyers: call your reps. Go ahead. They are nice. Next time you are reading an email and typing out a 3+ paragraph response, just back away from the keyboard, close Outlook and dial their number.
It's so easy to fire off a response through email - but articulating your thoughts is an important part of effective communication. I've had much more success in my role as a media buyer (especially in the negotiating process) when I've been able to communicate my goals to my reps and sometimes email just doesn't cut it. Maybe it's a background story about the client's business that will help them understand the campaign timing. Maybe the rep has had crap week and a short "nice to talk to you" conversation will open her up to a more agreeable rate. Who knows? It's happened to me on more than one occasion.
And you know what? It works with clients, too. They will appreciate the call.
It's so easy to fire off a response through email - but articulating your thoughts is an important part of effective communication. I've had much more success in my role as a media buyer (especially in the negotiating process) when I've been able to communicate my goals to my reps and sometimes email just doesn't cut it. Maybe it's a background story about the client's business that will help them understand the campaign timing. Maybe the rep has had crap week and a short "nice to talk to you" conversation will open her up to a more agreeable rate. Who knows? It's happened to me on more than one occasion.
And you know what? It works with clients, too. They will appreciate the call.
3.12.2008
Award Shows: Why You Should Enter
I promise that I'm not being lazy - got an entire post-it full of future blog post topics. But for now, I've resurrected a post from a year ago and an old blog. I still believe it's useful since we're in award season.
from Jan 07...
Now, I realize that agencies devote entire teams and weeks to enter award contests and some people think that's a waste of time and money. I've read all about how these awards are silly and expensive and how bad it is to reward creative that may or may not make products sell, blah blah blah. I can understand these concerns, but here is my list of "why you should enter creative into competition:"
1. To make the agency feel good.
This is important. There is nothing wrong with applauding creativity and it may even inspire the creative team to continue putting out great stuff. Morale boosters help especially when an agency has lost accounts or is feeling less than stellar.
2. To show clients that the work is good.
Probably the best reason to enter work. Also the least self-absorbed. This will help convince your client to appreciate your work. It is simple added-value.
3. To make the clients feel good.
Happy clients are good clients. Now they can brag to their industry frenemies about how great their advertising is. And how great their agency is. Word of mouth is very powerful.
4. To show prospective clients the work is good.
Everyone wants to be "award-winning." An agency with a reputation for quality work will be hired over one without. For example, The Zimmerman Agency is the largest agency in my city. And big surprise, they always enter a TON of stuff in local competition.
5. To get inspired.
Surrounding yourself with creativity is likely to spark some. That should be reason enough.
from Jan 07...
Now, I realize that agencies devote entire teams and weeks to enter award contests and some people think that's a waste of time and money. I've read all about how these awards are silly and expensive and how bad it is to reward creative that may or may not make products sell, blah blah blah. I can understand these concerns, but here is my list of "why you should enter creative into competition:"
1. To make the agency feel good.
This is important. There is nothing wrong with applauding creativity and it may even inspire the creative team to continue putting out great stuff. Morale boosters help especially when an agency has lost accounts or is feeling less than stellar.
2. To show clients that the work is good.
Probably the best reason to enter work. Also the least self-absorbed. This will help convince your client to appreciate your work. It is simple added-value.
3. To make the clients feel good.
Happy clients are good clients. Now they can brag to their industry frenemies about how great their advertising is. And how great their agency is. Word of mouth is very powerful.
4. To show prospective clients the work is good.
Everyone wants to be "award-winning." An agency with a reputation for quality work will be hired over one without. For example, The Zimmerman Agency is the largest agency in my city. And big surprise, they always enter a TON of stuff in local competition.
5. To get inspired.
Surrounding yourself with creativity is likely to spark some. That should be reason enough.
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