Have We Met Before?

I'm posting today because I'm stoked that this blog is now being featured on Tallahassee.com, the website for Tallahassee's newspaper. So I wanted to write a little introduction and explain what I'm all about for anyone reading this via Tallahassee.com (my apologies for being redundant).

My name is Michelle and I'm the media director for Kidd Group, a local advertising agency. I oversee the media planning and buying for our agency's clients. This means that I am the one who decides which episode of American Idol to buy or what radio station to run advertisements on. It's a pretty cool gig.

Topically, this blog is about just that; media buying and planning. But I also explore consumer behavior, media related and general news, and I attempt to spice it up with anecdotes from my own life. I'm excited to be on this site and welcome any and all comments. Thanks for reading!

Click here to read via Tallahassee.com.