Advertising Age named Starcom it's Media Agency of the Year. Apparently they've won all kinds of new biz (Samsung, Pet Smart, United Airlines, etc.) and have managed to hold on to some biggies like Kelloggs, Nintendo, Appleby's and Miller Chill.
So this is why they are media agency of the year (imho). They did a buy for Miller Chill on Weather.com and arranged for the ad to show only when the temperature was over 80 degrees. No joke. I mean, how freaking smart is that?
Oh wise Starcom media people, I pay homage. Very cool. Read the story here.
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