This past Friday, Tallahassee's ad club convinced another top notch agency powerhouse to pay us a visit. Bill Imada, one of Advertising Age's Big Tent bloggers and chairman of IW Group, Inc came to give us a talk about how to increase biz during a slow economy. His talk was interesting because he told all these incredible stories about the creative ways he's won new business. In one case, he took his own photos at a reception and managed to take the perfect shot of a potential client and an elected official - he got the call back when he sent them the photo!
He had a few other examples, but the main point seemed to be this (and I hope I don't misrepresent him): If you can demonstrate your ability to go above and beyond for your clients, you will win more of them. And of course, putting yourself in their shoes doesn't hurt either. In all his stories, he prevailed by putting the client first and going beyond the call of duty to provide outstanding service.
I think this is a great lesson/reminder to anyone in any kind of business. I won't even try to compare myself to Mr. Imada, but I will say that there have been a few times when I've written a letter of appreciation when a rep was extra helpful or sent a book or two to someone I thought would benefit from its contents. So I think his message is important and should be taken to heart!
Thanks, Mr. Imada - I enjoyed your talk and our brief conversation!
Showing posts with label ad club. Show all posts
Showing posts with label ad club. Show all posts
5.15.2008
5.13.2008
Ads of My Youth
I've been reading a new book called, "The Advertised Mind" by Erik Du Plessis. I'm loving it. Right now I'm reading about how memories are created and stored. This made me think back to the first commercials I could remember (as well as a recent screening of The Little Mermaid. Disney had its best years when I was a child!). Surprisingly, the first thing I remembered were songs and jingles! Check out some of these early 90s ads that were running in my oh-so-impressionable-years.
DeBeers and the original silhouette spot ;) So dramatic.
Zest: You're not fully clean unless you're Zest-fully clean. The frame of the dad and the towel is too funny.
Cotton: The fabric of our lives! Soooo clever!
I tried my best to find the Softer Side of Sears commercials. But as you can tell, the above spots were likely tape recorded. Not the easiest to come by! Of course, I can't recall any print ads. I was reading books and Highlights - last time I checked, they don't accept advertising.
But I do remember one outdoor board that was on US-1 and 152nd St in Miami. It was a cigarette ad with a bunch of teenagers on top of a car. They looked like they were having a ball on that car, smoking and subsequently developing lung cancer. I feel like that board never changed. Did they use vinyl in the 80s-90s? 'Cause it was always the same and at one point I remember it being really faded. Oh well, enjoy my blast from the past!
DeBeers and the original silhouette spot ;) So dramatic.
Zest: You're not fully clean unless you're Zest-fully clean. The frame of the dad and the towel is too funny.
Cotton: The fabric of our lives! Soooo clever!
I tried my best to find the Softer Side of Sears commercials. But as you can tell, the above spots were likely tape recorded. Not the easiest to come by! Of course, I can't recall any print ads. I was reading books and Highlights - last time I checked, they don't accept advertising.
But I do remember one outdoor board that was on US-1 and 152nd St in Miami. It was a cigarette ad with a bunch of teenagers on top of a car. They looked like they were having a ball on that car, smoking and subsequently developing lung cancer. I feel like that board never changed. Did they use vinyl in the 80s-90s? 'Cause it was always the same and at one point I remember it being really faded. Oh well, enjoy my blast from the past!
4.10.2008
More Coverage...
It's official. When you get us ad kids doing PR, we get a lot of coverage. These are from Tallahassee's Business Chronicle. I'm glad I put effort into looking decent that night! hah
3.17.2008
The Curse of the Mind Babble
It's 10:30 and do you know where your child is? If you're my mom, then you'd assume that I was safely tucked into bed, sleeping like the little old lady I've become. But I'm not - I'm searching, reading, blogging, facebooking (yes, this is now a verb) and thinking. Thinking about tons of really important stuff.
This is the mind babble curse. About two months ago, we had a speaker come to our local adclub. I can't remember his name. Actually, his name was Bobby Appleton. Except it wasn't. The club printed the wrong name on the direct mail piece and that's the one I remember with freak-like precision.
Anyway, sorry for the "this guy talked and it was like, so cool" moment. He was an art director from Fallon (ooohh aahhh) and a lot of his talk was about how to quiet the mind babble and unleash creativity. Right now I just want to sleep.
So what did he recommend? I don't remember...I think it had to do with yogo, meditating and drinking excessively. Personally, I tend to exercise, clean or organize. Which I did today to no avail. Any suggestions?
This is the mind babble curse. About two months ago, we had a speaker come to our local adclub. I can't remember his name. Actually, his name was Bobby Appleton. Except it wasn't. The club printed the wrong name on the direct mail piece and that's the one I remember with freak-like precision.
Anyway, sorry for the "this guy talked and it was like, so cool" moment. He was an art director from Fallon (ooohh aahhh) and a lot of his talk was about how to quiet the mind babble and unleash creativity. Right now I just want to sleep.
So what did he recommend? I don't remember...I think it had to do with yogo, meditating and drinking excessively. Personally, I tend to exercise, clean or organize. Which I did today to no avail. Any suggestions?
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